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[Discussion] GameBattles Closure: Activision Blizzard's End of an Esports Era


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GameBattles, a revered name in the online esports community, is set to close its doors. This decision comes as part of Activision Blizzard's ongoing reshaping of its esports division. The journey began with the acquisition of Major League Gaming (MLG) by Activision Blizzard on New Year’s Eve 2015, a move aimed at strengthening their esports presence, particularly in Overwatch and Call of Duty leagues. However, the landscape of Activision Blizzard’s esports endeavors has changed drastically, with 2023 marking the final year of the Overwatch League. This shift has raised concerns about the future of Overwatch and Call of Duty esports, signaling a significant change in the company’s esports strategy.

GameBattles' Legacy and Closure

GameBattles has been an integral part of the esports community, known for organizing various online tournaments and being a staple platform for players and fans alike. Its closure was announced via Twitter, stating that the platform would cease operations by January 15, 2024. Chris, the Operations Supervisor of GameBattles, expressed disappointment and highlighted the untapped potential of MLG and GameBattles in the esports sector. He emphasized the value of these platforms for the community they built, not just for the staff involved. GameBattles played a crucial role in organizing open circuit Tier two and three competitions across multiple titles, including CDL Challengers, Warzone, Overwatch, and Call of Duty Mobile, under the Activision Blizzard umbrella.

The Future of GameBattles and Potential Rescue Attempts

 

The news of GameBattles' shutdown has sparked interest among various entities in the esports community. Notably, Adam Apicella, former head of MLG and founder of Esports Engine, has shown interest in reviving the brand. This interest reflects the enduring legacy and impact of GameBattles in the esports world. However, whether Activision Blizzard is open to selling or reviving the GameBattles brand remains uncertain. As the esports industry continues to evolve, the closure of GameBattles marks a significant turning point, highlighting the shifting priorities and strategies within major gaming companies like Activision Blizzard.


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