Epic Games' New iOS Strategy for Fortnite
Fortnite, the popular battle royale game by Epic Games, is set to make a comeback on Apple's iOS devices, but with a regional limitation. In a significant move, Epic Games has announced that Fortnite will be accessible to players in the European Union through a newly developed iOS version of the Epic Games Store, slated for release in 2024. The exact date for this launch remains unspecified. This return marks a pivotal moment for Fortnite, which had been absent from the Apple device ecosystem for years.
Impact of the Digital Markets Act
The reintroduction of Fortnite on iOS devices in the EU is a direct consequence of the Digital Markets Act passed in December 2022. This legislation allows developers to introduce their own app stores on Apple's platform, a change that was anticipated to take effect in 2024. The timing of Epic Games' announcement aligns with Apple's recent declaration about new options for app developers on its platform. These options include the ability to offer varied in-app experiences, such as streaming games, within a single application.
Continued Dispute Over App Store Policies
The core of the dispute between Epic Games and Apple dates back to August 2020, when Epic implemented a direct payment method in its Fortnite iOS app. This move enabled users to make payments directly to Epic, bypassing Apple's App Store fees. Apple responded by removing Fortnite from the App Store and terminating Epic's developer accounts, citing a violation of its policies. Despite Apple's latest announcement regarding app development options, it does not seem to accommodate direct in-app payments without using Apple's In-App Purchase system. Epic Games has consistently criticized Apple for exerting excessive control over iOS app development and distribution, a stance that appears unchanged even in light of recent developments.
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